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• Sellers are not
able to see their home like buyers do
• Estate agents
cannot always advise their clients how to maximise the potential of
their property.
• Common issues:
Clutter; misuse of colour; improper furniture placement; lack of
focal point, ineffective use of lighting; improper use/lack of
artwork and accessories.
• More and more
properties are staged and competition is ignored.
• Less than 20%
of viewer can visualise the potential of a property.
• Most buyers are
busy and expect a lot for their money.
• Buyers make up
their minds (subconsciously) within 30-60 seconds of entering the
property.
• Buyers buy with their emotions.
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